How to Apply For RCS Agent / Bot For Your Brand ?

Things Required For RCS Onboarding -

1. Website - test1.com

2. Email Id with website domain ( outgoing mail from this will be required ) - [e-mail]

3. Contact form / checkout page with clear optin message with checkbox

4. Gst certificate / Udyam Aadhar of the brand

5. Aadhar / passport of the brand owner - name and number

6. Logo - Square - 224 x 224 max 50 kb size - jpeg / png

7. Banner 1440 wide x 448 pixels height max 200 kb size

8. Privacy policy and terms on your website

9. Sample actual message

Application Process

• Start a new application by entering the brand name, website, logo, legal documents, and contact details using the required formats.

• Specify the RCS agent title and description—these cannot be changed after submission.

• Select the use case (marketing, transactional, or OTP). Marketing agents can only send up to 4 promotional messages/month between 7 AM and 10 PM, while transactional and OTP agents can send messages 24/7 with no such limits.

• Set the agent’s theme color, upload images in specified sizes, and fill contact info, privacy policy, terms URLs, and opt-in URL.

• Compose and submit an actual message (with optional media and buttons) to demonstrate real usage in your opt-in form.

Review & Approval

• Applications go through two review stages: an internal check, then operator approval.

• After review, applicants receive an email to which they must reply with provided content to confirm intent and compliance.

• Once all steps are completed, approval typically takes 3–7 days.

This ensures RCS agents are set up professionally, compliantly, and with safeguards for brands and customers alike in the Indian market.