Explanation Of RCS Messaging And Session Charges - Only For India

• When an agent sends an RCS message to a customer, there is a charge of 20 paise per outgoing message if the customer has not replied.

• Once a customer replies, a session is created lasting 24 hours from the agent’s message. Within this session, unlimited messages can be sent without additional charges.

• The session only starts when there is an agent-user interaction (agent sends a message and the user replies); all agent responses within this 24-hour window remain free after the initial charge.

• If the agent sends another message after the session expires and the customer hasn’t replied, another 20 paise is charged for each outgoing message.

• Customer messages are never charged, and sessions are renewed each time the interaction cycle begins again within 24 hours of the customer’s last reply.

This system ensures charges are incurred only for active outbound engagement and encourages timely customer replies to minimize costs.