# Messaging Limits

Messaging limits are the maximum number of business-initiated conversations a business phone number can open in a 24-hour moving period.

**Initial Limit:** 250 business-initiated conversations.

**Increased Limits:**

* 1K business-initiated conversations
* 10K business-initiated conversations
* 100K business-initiated conversations
* Unlimited business-initiated conversations

To increase to 1K, follow the methods below. Higher limits are achieved through automatic scaling after reaching 1K.

**Eligibility:**

* Must have a connected status.
* Limited to 250 if quality rating is low.

#### Increasing Your Limit

**Business Verification**

1. Submit for business verification.
2. We analyze messaging quality.
3. Based on the analysis, limits are approved or denied.

**Identity Verification**

1. Identity verification may be required.
2. Notifications will appear in WhatsApp Manager.
3. A webhook alert will be triggered.
4. Upon confirmation, limits are increased; otherwise, denied.

#### Open 1K Conversations in 30 Days

Open 1,000 or more high-quality conversations in 30 days. We analyze quality, and limits are adjusted based on the results.

#### Automatic Scaling

Once you have reached the 1K business-initiated conversations limit, each time you open a business-initiated conversation, we will determine if your limit should be increased according to the following criteria:

* Your business phone number is connected.
* Your business phone number quality rating is Medium or High.
* In the last 7 days, your business phone number has been used to open X or more business-initiated conversations, where X is the business phone number's current messaging limit, divided by 2.

If your business phone number meets all conditions, we will increase its limit by one level, 24 hours later. If its quality rating has been set to Flagged for the last 7 days, however, we will decrease its limit by one level, immediately.

* If the 500th conversation is initiated at 7pm (for example), the messaging limit is increased at 7pm the following day (i.e. 24 hours later).


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