Official Business Account (OBA) / BlueTick
OBA is a verified WhatsApp business number that gets a blue checkmark beside its name.
Businesses can apply through WhatsApp Manager or API.
If rejected, you can re-apply after 30 days.
Must follow WhatsApp Business Messaging Policyarrow-up-right.
Business should be active on the WhatsApp Business Platform for 30+ days.
Business Verification must be completed.
Display Name Approved.
Two-Step Verification Enabled.
Brand must be notable, well-known, and frequently searched.
Strong presence in trusted news publications (no paid/promotional articles).
Approval depends on display name + phone number.
Changing the display name after approval may trigger re-review.
No immediate appeal available.
Wait 30 days and apply again.
You can still update profile photo, email, website, and description anytime.
Access WhatsApp Managerarrow-up-right > Overview, and click the business phone number.
Two-Step Verification. if it isn’t enabled already.
Click Submit Request.
Add up to 5 strong media/news links to prove brand notability.
Last updated 7 days ago
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