> For the complete documentation index, see [llms.txt](https://helpdocumentation.gitbook.io/user/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpdocumentation.gitbook.io/user/bot-builder/whatsapp-chatbot/types-of-triggers.md).

# Types Of Triggers

A **Trigger** is the starting point of your chatbot. It defines when the automation should begin.

#### 1. User Message Triggers

* **New Message Received** – Starts when any message is received (best for welcome or default replies).
* **Message Match Keywords** – Starts when a specific keyword is matched (best for intent-based routing).
* **Hot Keyword** – Priority trigger that overrides normal flows (best for urgent or high-value leads).

#### 2. External & Campaign Triggers

* **Inbound Webhook** – Triggered by external systems (CRM, backend, APIs).
* **Click to WhatsApp Ad** – Starts when users come from Meta ads (used for campaign tracking).

#### 3. System & Event Triggers

* **Payment Received** – After successful payment (order confirmation).
* **Payment Failed** – When payment fails (retry or recovery flow).
* **Mini App Submission** – After mini app form submission.
* **Missed Call Received** – Triggered by missed call campaigns.
* **New Order Received** – When a new e-commerce order is placed.
* **Order Updated** – When order status changes (shipped, delivered, etc.).

Choosing the right trigger ensures clean routing, proper tracking, and structured automation.

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