# Types Of Triggers A **Trigger** is the starting point of your chatbot. It defines when the automation should begin. #### 1. User Message Triggers * **New Message Received** – Starts when any message is received (best for welcome or default replies). * **Message Match Keywords** – Starts when a specific keyword is matched (best for intent-based routing). * **Hot Keyword** – Priority trigger that overrides normal flows (best for urgent or high-value leads). #### 2. External & Campaign Triggers * **Inbound Webhook** – Triggered by external systems (CRM, backend, APIs). * **Click to WhatsApp Ad** – Starts when users come from Meta ads (used for campaign tracking). #### 3. System & Event Triggers * **Payment Received** – After successful payment (order confirmation). * **Payment Failed** – When payment fails (retry or recovery flow). * **Mini App Submission** – After mini app form submission. * **Missed Call Received** – Triggered by missed call campaigns. * **New Order Received** – When a new e-commerce order is placed. * **Order Updated** – When order status changes (shipped, delivered, etc.). Choosing the right trigger ensures clean routing, proper tracking, and structured automation. {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://helpdocumentation.gitbook.io/user/bot-builder/whatsapp-chatbot/types-of-triggers.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.