# How To Create Drip Campaigns ?

1. Go to the CRM and create a custom field named **"lead stage."**
2. In the **Automations Builder**, create a workflow triggered by the update of the **"lead stage"** custom field.
3. Capture the incoming webhook data by updating the **"lead stage"** custom field in the CRM.
4. Add a basic router to create different branches for **hot and cold leads** based on the updated value of the **"lead stage"** custom field.
5. Send **WhatsApp template messages** with personalized variables and buttons for each branch.
6. Add **delays** between messages to create a drip campaign.
7. **Save and enable** the workflow to start the drip campaign.
8. You can create multiple drip campaign automation flows for different custom fields or triggers in the CRM.

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