> For the complete documentation index, see [llms.txt](https://helpdocumentation.gitbook.io/user-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://helpdocumentation.gitbook.io/user-documentation/integrations/shopify/create-a-whatsapp-campaign-for-shopify-customers.md).

# Create a WhatsApp Campaign for Shopify Customers

### Step 1: Create a New Campaign

1. Open the **WA Official API + AI** app.
2. Navigate to the **Campaigns** section.
3. Click **Create New Campaign**.
4. Enter a name for your campaign.

### Step 2: Select Your Audience

You can target customers using Shopify filters or customer segments.

**Option 1: Filter Customers**

Apply filters based on customer activity, such as:

* Last Order Within *X* Days
* No Order Ever
* Other available customer filters

For example:

* **Last Order Within 30 Days** will target customers who placed an order in the last 30 days.
* **Last Order Within 2 Days** will only include customers who ordered in the last 2 days.
* **No Order Ever** will target customers who have never placed an order.

The application will display the number of matching customers for each filter.

**Option 2: Use Shopify Customer Segments**

You can also use Shopify's native customer segments.

Common segments include:

* Customers Who Haven't Purchased
* Customers Who Have Purchased More Than Once
* Abandoned Checkout (Last 30 Days)
* Other Shopify-created segments

To use a segment:

1. Select **Customer Segment**.
2. Choose the required Shopify segment.
3. The application will display the total number of matching customers.

> **Note:** You can create additional customer segments directly from the **Customers → Segments** section in Shopify.

### Step 3: Select a WhatsApp Template

1. Select the WhatsApp template you want to send.
2. Click **Next**.

### Step 4: Configure Campaign Schedule

Choose how you want to send the campaign.

#### Send Immediately

Select **Immediate** to send the campaign as soon as it is launched.

#### Schedule Campaign

Schedule the campaign for a future date and time.

Configure:

* Start Date
* End Date (Optional)

  * No End Date
  * End After a Specific Number of Occurrences
  * End On a Specific Date

  **OR Configure a Recurring Campaign** 

  You can create recurring campaigns by selecting a repeat schedule.

  Available options include:

  * Daily
  * Weekly
  * Monthly
  * Yearly

  For recurring campaigns, specify:

  * Start Date
  * Send Time
  * Recurrence Pattern
  * End Condition  be created and activated.

### Step 5: Launch the Campaign

After reviewing the campaign details:

1. Click **Next**.
2. Click **Launch Campaign**.

Your campaign will be created and activated.

### Monitor Campaign Status

Once the campaign is launched, you can view details such as:

* Campaign Status
* Selected Shopify Segment or Filter
* WhatsApp Template
* Scheduled Time
* Repeat Pattern
* Total Recipients
* Delivery Progress

Click on the campaign to view the audience and monitor its execution.

{% embed url="<https://youtu.be/A8CmnodS5Vo>" %}


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